The Power of Marginal Gains
The first is a two page advertorial in the latest issue of Health Club Management, the leading publication in the UK health and fitness industry. In the advertorial, David Williams, Head of UK Commercial Sales, introduces the UK's new brand positioning to the commercial fitness industry, explaining how Power Plate is an effective tool to use before and after a workout, to improve performance and reduce the risk of injury. The piece also mentions that World Cup, Grand Slam and Superbowl winners use Power Plate, and that the Gray Institute are our education partners. The full piece can be read online HERE (p80-81).